Introduction to Business

Introduction to Business sticker

Credit: 3.0 units of USC credit

Prerequisites: None

Special Dress Code:
For Virtual field trips and guest speakers, business casual attire required.
Long pants/slacks or skirts and dress shirt/blouse.

Course Materials: A list of student materials required for each course,
as well as purchase options, will be provided by May 1st

Daily Schedule, Monday through Friday

AM Session(s) PM Session(s)
8:30 – 11:30 am Pacific Daylight Time (PDT) 1:30 – 3:30 pm Pacific Daylight Time (PDT)

Please note: In addition to assignments and independent work, all courses have a morning and afternoon live class session. For students
joining from overseas, faculty will provide recordings of certain classes that can be watched a-synchronously at a more convenient time.
Participation, attendance and expectations for the course will be provided by your instructor.


This course provides students with an insight as to how a business is managed and run. There are many factors that determine a company's success including marketing, operations, finance and leadership. This course will give students the basics for understanding how these different departments work independently yet are reliant on each other for a company to prosper. To accomplish this goal, the course is divided into different themes:

  • Organization
  • Ethics & Social Responsibility
  • Marketing
  • Accounting
  • Operations
  • Finances
  • Management & Leadership

Topic of Study

In this course, the student will develop conceptual and practical knowledge of managing a small business and the resources needed to sustain and grow that business.

  • Be able to understand how various departments of a business operate both independently yet work together to add to a company's profitability
  • Read and analyze financial statements
  • Learn how a for-profit business can have a social mission
  • Understand the importance of operational efficiency and customer service
  • Gain knowledge of how to market and promote a company's product or service
  • Expand awareness of how to finance the launch and expansion of a business

USC Summer Programs Introduction to Business Photo AlbumTake a look at our photo album!

USC's Intro to Business Summer Program entirely changed my view of what business really is and how I see myself doing business in my future.

Madelyn P., Texas (Summer Programs 2020)